Chapter 3 - Solutions Strategic

From all the observation and the comparison of among the three museums, National Malaysia Museum should organize more activities and events in order to attract more tourist and also local resident’s attention to visit the museum often. Local residents like students will be beneficial to them as it broadens their general knowledge. Events that can be held in the museum include live puppet shows about the histories in the museum, showcase and exhibition, a theater that plays historical videos, art and craft activity for childrens and adults during the weekends and public holiday. These events provides advantages in a way that it promotes bonding among family and also friends as they could spend their weekends with fun activities, enjoying the times together, and leave a with an unforgettable moments. Besides that, these activities provides information regarding on the museum that in a way, educating locals and tourists on the importance of knowing the histories and visiting the museum. Organizing these events and activities are beneficial, but it may be costly as well. Therefore, more narrator should be recruited in order to share the histories in the museum as some people don’t understand about the history or don’t spend their time reading the board provided. Visitors preferred to listen on histories verbally rather on reading it themselves. According to surveys, it is suggested to display more art and information available in the museum so it won’t be a ‘once in a lifetime’ visit. So the next trip to the museum, they are more excited to look at new things rather than the same art and will be able to spend a longer time in the museum.

            As for the arrangement in the museum, it is best if they make changes on the sign board by adding more graphics and making it more noticeable by visitors. Some colours that were chosen between the background and words does not show contrast causes difficulty to be seen by visitors. Besides that, an interactive kiosk can be added at the entrance or in the middle of the museum for visitors ease in locating places or any desired informations they wanted to know about. For this point, the narrator can also guide tourists or local residents along the museum and sharing out the histories of the art.

            Next,

• ·         Improvement on lights on certain area – choose museum
• ·         Opinions on façade, changing of façade – choose museum
• ·         28.6% of surveyors goes to the museum to spend quality time with their family instead of going to malls. Younger childrens are not interested to go these places as it feels bored and rather play with iPad or tablets at home, and hence, parents will not consider the museum as a place to spend outdoor quality time. In order to get younger ones attention, more interactive learning/kiosk for entertainment purposes should be included, so in a way they learnt something from there.
• ·         On site theater room, for visitors to sit down and rest while watching a short clip
• ·         53.6% of people are motivated to go to the museum for their own interest, therefore Updating new arts and information as often as possible will allow them to come again